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Digital Marketing Specialist

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Digital Marketing Specialist

  • Location:

    United States

  • Sector:

    Professional Services

  • Contact:

    Sam O'Donoghue

  • Job ref:

    550

  • Published:

    8 days ago

  • Expiry date:

    2020-12-31

Digital Marketing Specialist

(Remote, US)

RAIN Group, an award-winning global provider of innovative sales training and performance improvement services, is seeking a Digital Marketing Specialist to add to our expanding team.

Do you love all aspects of digital marketing from content creation to implementation? Are you a Jack or Jill of all trades? Are you looking for a role where you have the opportunity to try new things and have a direct impact on the direction of the marketing program? Are you always striving to improve yourself, your output, and the team you work with? If so, we’d love to hear from you.

This is an excellent opportunity for someone who’s highly organized, detail oriented, entrepreneurial, passionate about content, and ready to roll up their sleeves to dig into the nitty-gritty of B2B digital marketing.

About Us
RAIN Group is a global, award-winning sales training and performance improvement company that helps leading organizations improve sales results. Founded in 2002, we've experienced significant growth and have established a reputation as a world-leader.

We take our company values seriously: client results, excellence at speed, openness, and commitment to the success of others.

Responsibilities

The Digital Marketing Specialist is the King/Queen of Implementation. As a key member of the marketing team, you’ll have your hands in many different buckets that all directly influence organizational progress toward our BHAG.
This position combines email marketing, copywriting and editing, design, content marketing, analytics, social media, and campaign development.

Responsibilities include:

Owning and updating the content calendar to align with strategic goals
Managing our award-winning blog:
-Working with writers to maintain a blog inventory
-Copywriting/editing/proofreading
-A/B testing
-Keyword targeting and optimizing for SEO
-Creating user paths through CTAs and other means
Managing email:
-Managing a robust email calendar
-Writing/proofreading email content
-A/B testing
-deliverability and performance
-Segmenting lists based on geography, industry, interests, etc
Amplifying our brand presence across social media (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube) and exploring new channels
Implementing website messaging and design updates as needed
Developing comprehensive, cross-platform marketing campaigns from start to finish, including planning, editing, designing, and tracking results of downloadable assets, landing pages, emails, blog posts, social posts, and ads
Co-hosting webinars, managing speakers, finalizing presentations, and tracking results
Keeping up to date with marketing trends and strategies
Collaborating with remote team members globally

About You

Experience & Skills

  • 3+ years B2B marketing experience
  • Writing, editing, and proofreading at a high level
  • Creating and executing successful multi-platform campaigns
  • Managing or supporting brand social media accounts including paid ads
  • Writing and reading HTML/CSS
  • Understanding of performance metrics and reporting
  • Using SEO best practices to write compelling copy
  • Working knowledge of design principles preferred
  • Designing visual assets for cross-platform promotions (email, social media, blog, etc.) preferred
  • Managing content calendars
  • List building, segmentation, and targeting
  • Hosting or supporting webinars or public-facing events
Tech
  • 2+ years in HubSpot CMS and Marketing Hub is required
  • Asana, Slack, Canva and/or Adobe CC are preferred
  • Microsoft Office 365
  • Social ad platforms (Facebook, LinkedIn)
  • Zoom Webinar and/or other webinar tech

Persona

  • A great can-do attitude
  • The ability to self-motivate and think outside the box
  • Aptitude for technology and figuring things out
  • Excellent organizational skills and detail orientation
  • Attention to detail and the ability to manage multiple projects with moving parts and tight deadlines
  • Drive to improve oneself both in and outside of work
  • Paranoid perfectionist who produces error free digital assets
  • Willingness to work with a remote team
  • Intellectual curiosity about sales

During the interview process you will be asked to supply your portfolio (or writing example).