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Technical Product Marketing Manager

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Technical Product Marketing Manager

  • Location:

    Boston, United States

  • Sector:

    Technology

  • Contact:

    Christine Weigel

  • Job ref:

    498

  • Published:

    about 1 month ago

  • Expiry date:

    2020-12-31

Burning Glass Technologies is a leading labor market analytics provider whose SaaS solutions play a growing role in closing the skills gap and informing educational needs for the workforce. We provide researchers, policy makers, educators, and employers with detailed real-time awareness into labor-market demand. Burning Glass proudly serves a client base that spans six continents, including education institutions, government workforce agencies, academic research centers, global recruitment and staffing agencies, major employers, and leading job boards.

About the position

BGT is looking for an experienced Technical Product Marketing Manager to join our product marketing team. This is a high-impact, results-oriented role, where you will work directly with Sales, Product Management, and Marketing to take our new products and services to market. 

Responsibilities
  • Create and lead the go-to-market strategy for your product space and related solution verticals
  • Drive new product launches and be accountable for growth targets collaborating closely with sales, demand generation, and product stakeholders
  • Simply and clearly articulate the company value proposition and competitive differentiators in all internal and external content at the product, and solution level
  • Work closely with product and engineering teams to identify and translate technical differentiators into sales and customer-facing content
  • Partner closely with your demand generation counterparts to build the right marketing campaigns and ensure we're hitting our growth targets
  • Build sales-enablement content that increases our win rates and ensure we're learning from every win/loss opportunity
  • Track and monitor the competitive landscape and ensure that our product roadmap and messaging are setup for us to continue to lead the market    
Required Skills/Knowledge/Experience
  • Analytically minded with a drive to uncover data and insights that informs every decision
  • Can dig into the tech stuff but then can back out and synthesize insights into simple and compelling narratives
  • Can handle the chaos and excitement of a fast-moving environment
  • 5+ years of relevant experience that can span marketing, product marketing, or product management
  • At least 3 years of product marketing experience at SaaS, infrastructure, or platform companies targeting mid-market or enterprise-grade customers, preferably in a high growth environment
  • Deep understanding of the SaaS buyer journey and personas (especially at mid-sized and larger companies)
  • Understanding the persona/mindset of CTOs, VP Engineering, Product Managers and their key priorities
  • Technical background is a plus. Must feel comfortable working and writing about technical products even if you're not hands-on.
Location: Boston, MA